// HIERARCHY_FAILURE
THE "SHOUTING" EFFECT
WHEN EVERYTHING IS BOLD, NOTHING IS. IF YOUR FLYERS OR LOGOS HAVE FIVE DIFFERENT FONTS ALL COMPETING FOR ATTENTION, THE CUSTOMER BLINKS AND LOOKS AWAY.
// RESOLUTION_DEBT
PIXELATED AUTHORITY
USING LOW-RESOLUTION WEB IMAGES FOR PRINT OR BLURRY LOGOS ON SOCIAL MEDIA. IT TELLS THE CLIENT YOU DON'T CARE ABOUT PRECISION.
// COLOR_CLASH
VIBRATING PALETTES
USING NEONS ON TOP OF NEONS WITHOUT PROPER CONTRAST RATIOS. IF THE TEXT IS PHYSICALLY PAINFUL TO READ, THE MESSAGE NEVER GETS DELIVERED.
// STOCK_OVERDOSE
THE GENERIC MIRAGE
RELYING HEAVILY ON UNEDITED STOCK PHOTOS THAT YOUR COMPETITORS ARE ALSO USING. YOUR BRAND BECOMES INVISIBLE IN THE NOISE.
// SCALE_INSTABILITY
THE "SQUASHED" LOGO
STRETCHING ASSETS OUT OF PROPORTION TO FIT A SPACE. IT IS THE MOST COMMON AMATEUR MISTAKE AND IT RUINS BRAND INTEGRITY INSTANTLY.